Deetz – New Brand by Amy Currie

Winona Ryder character, Lydia Deetz, from the movie Beetlejuice, became inspiration for Amy Currie’s new label Deetz.

Amy Currie is a Scottish born Graphic Designer at Lee Cooper, Director at Deetz, Freelance Print Designer and Illustrator at Freelance. She used to work for Alexander McQueen. Deetz is a womenswear brand containing lots of hand illustrated, digitally printed, silk clothing.

“Lydia Deetz is dark and quirky, but there’s definitely a bit of humour there,” Currie told Vogue (on the article referring to her new label) . “The prints are dark in the sense that there are lots of skeletons, bugs and dramatic florals, but the colours are vibrant and fun.”


I absolutely love these pieces of clothing, I love how they are quite gothic but quite bright not dark. I also love the illustration on the actual picture and the way the pictures have been taken. I wouldn’t mind buy any of these pieces of clothing.


Chloe – Pre



I saw this on ‘’ and love the collection. This collection has a lot of muted, pale, pastel colours used in really cool ways. It is very classy and very posh. It is based on the 60s and looks quite modern, making it one of a kind. I love, love, love, love this collection.ImageImageImageImageImageImageImageImageImageImageImage

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